Why is a CRM System Required?
CRM Software Systems are very essential for Success as well as General Day to Day Management of any company. Keeping proper records required and having a system in place for Customer Relationship Management increases not only sales, performance and profits of a company but also image and goodwill of a company in the eyes of customers as well as general public.
The Size of the Indian CRM Market
The Customer Relationship Management (CRM) software market in India is on a clear growth path. The purpose of business is to create and keep a customer – and every executive understands the truth of these words. Today, when businesses are scrambling to get customers, the importance of Customer Relationship Management cannot be ignored. That’s why analysts, vendors, and solution providers remain bullish about the growth of CRM software solutions in India.
Analysts have consistently referenced double digit growth figures since 2000 and continue to forecast CRM growth in India at increasing rates. According to Gartner, the Indian CRM market size is about 15% of the overall Asia Pacific (APAC) market, the second largest in the region, after Australia. Between 2009 and 2014, CRM in India is projected to grow at a compound annual growth rate (CAGR) of 16% to 19%.
The Requirement of the Indian Market
There are several CRM software options available in the Indian market. You will get easily on the Google but while choosing the system, you should choose “All in One CRM” or “Integrated CRM” so that it manages your complete customer processes. Integrated CRM software not only records your customers’ contact information but also remembers the details of your relationship and every interaction with your customer. That information is a gold mine of opportunity, allowing you to identify prospects for up- or cross-sell your products and services, target new marketing, or even track invoices. In India, employees generally use a spreadsheet to pass on information about past sales or share email threads that show a customer has been a loyal patron. But such information is often left to casual word of mouth, which means it’s often missing when needed or entirely forgotten. An integrated CRM software keeps this information in one place, efficiently organizes it, and makes it possible to take immediate action upon, such as sending a loyal customer a gift card on their birthday or offering an up-sell opportunity to a platform from which you know their business can benefit (based on previous conversations). The key is to select the software that’s right for the way your team works. The last thing you want is to see employees struggling to use the new software instead of interacting with the customer.
Another important aspect that needs to be kept in mind as far as software in India is concerned is that the Indian society is very particular about “personal touch”. Once you are able to win a customer’s heart, he will let his purse strings lose. Choosing the right CRM can help a lot in this regard. CRM isn’t just about tracking and maintaining contact information. While most look at CRM software as primarily a sales tool, it’s moved beyond that space. Marketing and customer service departments can dramatically improve their offerings and operations with CRM as well by using its data to more effectively segment demographics, and record and reuse customer incident information. CRM software also helps coordinate interdepartmental actions. For example, the sales team can take advantage of something a customer service representative discovered in a separate transaction. Depending upon the software you choose, you can set and measure sales goals, plan marketing campaigns, or keep an eye on what people are saying on social media. These actions will get you closer to your customer’s heart by providing a personal touch.
Last, but not the least, the use of mobile devices is on the rise in India. By end of 2017, India will have more than 500 million mobile users. In this case, the most important requirement for you to choose a CRM system in India is that the software should be compliant with mobile devices. This will help your sales and support people provide better support and close more sales even though they are on the move.
So, to sum up, the market requirement of CRM software in India are:
- An integrated CRM with sales, marketing, contact and support modules
- Easy to use with a very low learning curve
- Should be accessible from mobile devices
- Competitively priced
The Solution – LuitBiz CRM
Choosing the right CRM software for your business can dramatically improve your team’s collaboration and productivity, increase sales, and even heighten customer satisfaction. LuitBiz CRM is the right software for the Indian market as it fits the requirements of the market completely because:
- It is an integrated CRM software with Marketing, Sales, Contacts, Support and Customer Portal module that gives a complete 360-degree view of all your customer processes
- LuitBiz CRM is extremely easy to use. It has audio guides on each screen and you can get started within minutes of signing up
- LuitBiz CRM is completely responsive and can be accessed from any devices connected to the Internet, anytime, anywhere. There is no need to download any mobile apps or desktop clients to access LuitBiz CRM
- LuitBiz CRM supports multiple company locations – you can move from one company location to another with just one click and only the people who have access to a certain location can view the data of that location.
- LuitBiz CRM is very competitively priced.
Using LuitBiz CRM Indian companies can formulate and direct their strategies, to make each decision with more intelligence and get a greater ROI in the long run. For more information on LuitBiz CRM visit http://bit.ly/1NcF0jN